06:28 @bookclubgirl sounds like just

  • 06:28 @bookclubgirl sounds like just another day in Newark. #
  • 06:33 @sahmbody next time go with ice cream. 😉 #
  • 06:35 Why am I up at 6:30 am? With no access to tea or my laptop? #
  • 06:36 Carbon Leaf CD contest @ www.muruch.com (via @muruch) #
  • 06:43 $10 Borders gift card when you spend $50. Friday – Sunday. No coupon. In store only. #
  • 07:51 Woohoo! We've reached 300 follows. Maybe I'll do something special at 500 like read names on video @steveagee style. (via @americanindie) #
  • 08:01 @tencentwings glad you enjoyed time with your Dad. Safe journies home. #
  • 08:08 @JuliaLampam is this something @nedwiley should participate in? #
  • 11:35 At Bittersweet. Guess what they sell. #
  • 11:55 Youth homelessness surges as economy tanks: now thought 1.8 million children homeless in US tinyurl.com/opv6yp (via @hardlynormal) #
  • 11:59 Bottom of a classis hot chocolate. Mmmm: twitpic.com/560zd #
  • 18:36 Am at the svama event with Charlene Li. #
  • 18:44 "Where love reigns the impossible may be attained." ~Indian Proverb (via @Positive_Thinkr) #
  • 18:45 Senate rejects 15% cap on credit card interest rates. Who are they protecting now? is.gd/zXGJ (via @zaibatsu) #
  • 18:55 Speakers about to start. I may get noisy. You may learn something though. 🙂 #
  • 18:56 First speaker @charleneli. Author of Groundswell. #
  • 18:57 Feels like a big huge mess shiney object syndrome #svama #
  • 18:58 It is not about technologies but relationships. #svama #
  • 19:01 There is no going back. #svama #
  • 19:03 Strategy is what you will and won't do. #svama #
  • 19:05 Learning is first stepto dialogue help and innovate. #svama #
  • 19:13 Facebook is about creating a dialogue. #svama #
  • 19:14 See H&R Block exampe on Facebook. #svaMa #
  • 19:16 @comcastcares created dialogue with customers on Twitter. #svama #
  • 19:17 Dawn got over 700 reviews of new product. Made changes as result. #svama #
  • 19:18 @mystarbucksidea another example of engaging with customers. #svama #
  • 19:20 Instead of negative complaints, think of way to improve. #svama #
  • 19:20 Get the right people on the bus. #svama #
  • 19:23 Measure the right things. #svama #
  • 19:28 Get the right help: interactive media agencies, PR, social media boutiques, consultants. #svama #
  • 19:29 Focus on relationship. Use SM well themselves. Commit resource. Admit mistakes. Respect medium. #svama #
  • 19:31 Start small. Listen first . experimert. Just do it. #
  • 19:32 Convince curmudgeon. Make it real for them. #svama #
  • 19:33 Tie ROI to goals. Answer risk with case scenarios. #svama #
  • 19:33 Embrace failure. #svama #
  • 19:35 Example: walmart the hub, across America failed but check out hit right note along with #11moms. #svama #
  • 19:37 How willing are you to give up control. Rolaids are also key. #svama #
  • 19:38 it's q&a time #svama #
  • 19:40 @KatjaPresnal I got married at city hall with no witnesses. Called sweetest couple by officiant. #
  • 19:50 How do you drive traffic? Make sure you are in right place & message customer want to hear. #svama #
  • 20:09 How can you tell if social media working? Listening. Metrics around answers. Customer service surveys. #svama #
  • 20:11 Bigger question is where do we spend our time in social media. #svama #
  • 20:13 Mistakes. Coming in late. Missing opportunities. Answer from HP. #svama #
  • 20:14 Trying to do too much is another mistake. #svama #
  • 20:16 Every company should have social media policy even if it is not to have one. #svama #
  • 20:18 College Board will delay eighth-grade assessment test tr.im/loIE (via @lanow) #
  • 20:21 How long does it take to go viral? Varies. Subjective. How hard you spin dial. #svama #
  • 20:23 Viral example: 400 copies advance gave to bloggers. Watched amazon. Continue to track. Still selling 500 -700 per week of Grondswell. #svama #
  • 20:24 That should be Groundswell @charleneli 's book. #svama #
  • 20:26 @QueenofSpain I made wrong turn & got grand tour of Stanford today. #
  • 20:27 @astrobellatrix fair enough. I am at a meeting about social media. #

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